Screen printers have carved out a unique niche in the promotional products industry. Traditionally, they’re known for producing custom t-shirts and other apparel items. Today, they’re embracing a more comprehensive approach to merchandise. You’ll now find them imprinting logos and designs on a wide array of products, including drinkware, pens, tech gadgets, and even masks (a necessary item in the pandemic world). This evolution benefits both screen printers and their clients by opening new revenue streams and increasing brand visibility.
One of the main benefits of screen printing is that it’s a cost-effective way to produce merchandise. This is especially true for small businesses and entrepreneurs who are working with a limited budget. While digital machinery has reshaped the printing industry, traditional printing methods continue to have their place in the market. In this blog post, we’ll explore how screen printing continues to remain a cost-effective advertising tool for businesses of all sizes.
Whether your team members are part of a sports league, club, or company, there’s nothing like showing off their spirit with custom printed t-shirts and other apparel items. Not only does this create a sense of community, but it can also boost employee morale and encourage teamwork. However, as a business owner, you must balance your need to make profit with the desire to promote your brand and generate awareness. In this blog post, we’ll share some tips for designing and printing high-quality merchandise that’s both cost-effective and effective in promoting your business.
In the early 1900s, breakthroughs in chemistry helped pioneer the art of screen printing. Early screen printers made hardened stencils using light-sensitive emulsions, which allowed them to press ink onto various surfaces. The process was laborious, but it enabled them to create a wide variety of products — from posters and banners to t-shirts and other apparel items. In more recent times, technology has helped to streamline the screening process, and modern screen printing companies can produce multiple prints quickly and efficiently.
Unlike other marketing channels, screen printing offers the benefit of being highly visible in public. Unlike online or print ads, which can be lost in the noise, a customized t-shirt worn by a team member or customer will act as a walking billboard for your brand. In addition, a personalized t-shirt can spread the word about your brand to potential customers who might not otherwise be exposed to it.
Screen printing is a versatile and cost-effective marketing tool for any business. It’s easy to implement, can be customized for any event, and is an excellent way to increase brand recognition and sales. To learn more about how to use screen printing to enhance your business, contact a local print shop today.
Whether you’re just starting out in the screen printing shop or have been in operation for years, setting your minimum order quantities can be tricky. It’s important to consider your costs, time investment, and business growth when determining your minimum orders. Keeping these factors in mind, you can establish screen printing minimums that will help your business grow and thrive.